- unprofitably
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an unprofitable business or activity does not make a profit:
• The factory was unprofitable and was closed down.
— unprofitably adverb :• Their plastics business continued to operate unprofitably in the first quarter of this year.
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unprofitable UK US /ʌnˈprɒfɪtəbl̩/ US /-ˈprɑːfɪə-/ adjective FINANCE, COMMERCE► not making a profit: an unprofitable business/company/store »When the Asian financial crisis hit, it shut 32 unprofitable businesses.
»unprofitable markets/operations/products
unprofitable customers/passengers »It promises $80m of savings and that means shedding unprofitable customers.
unprofitably adverb► »The insurance company had been trading unprofitably.
Financial and business terms. 2012.